Hanni EOL Case Study: A Zero Waste Journey


Hanni approached TripleWin Advisory with the goal of developing a post-consumer, end-of-life (EoL) recycling program for Hanni razors, razor blades, razor bins and shaving accessories. The program needed to keep Hanni products from ending up in landfills while exemplifying their sustainable brand ethos for Gen Z and Millennial customers.

Solutions Delivered

Phase 1: Qualitative elements of a post-consumer recycling program

Identified partner(s)

  • Partnership parameters and financial arrangements
  • Recycling program logistics, processes, and deployment framework
  • Recommended product, packaging, POS, and consumer recycling messaging
  • Metric setting and expectation setting for consumer adoption
  • Setting performance indicators to measure program success

Phase 2: A financial business case and quantitative model for the material recycling program. This was compiled in a workbook along with the program’s assumptions and expected growth and adoption over a three- to five-year timeframe.

Project Learnings

TripleWin’s roadmap allowed Hanni to uncover their very own model for contributing to a circular economy. The metals used in Hanni products have infinite value when they are endlessly recycled[SJ1] . The proposed EoL program makes their products significantly less carbon intensive than competitors. Using campaigning from their website and education initiatives, Hanni realized the potential of promoting the program digitally as they expand their market with their new retail partner, Sephora.

Client Outcomes

Hanni is now leveraging their ability to foster a deeper relationship with customers through material recapture and emit significantly less carbon in the process.


TripleWin Advisory is a boutique corporate consultancy focused on circularity solutions for industry. TripleWin offers a suite of tools to support clients in charting a practical, circular and sustainable course for their business. These tools include:

  • Carbon inventories and setting science-based and Net Zero carbon goals
  • Materiality assessments and sustainability roadmaps
  • Building circular business models supported by financial analysis
  • Risk scenario models using the TCFD framework
  • Workshops and courses to build employee agency and corporate competency

We work with leaders in the following industries: apparel, footwear & textiles; information technology; metals; beauty; food & beverage; healthcare; building construction; human resource management; and retail.

TripleWin Advisory is a woman-founded and woman-led public benefit company headquartered in the state of Oregon.

Hanni’s business is founded on sustainability principles: designing and manufacturing razors, razor blades and accessories that are durable, reusable, recyclable and able to be revalorized: brought back into the manufacturing system for cost savings and [SJ1] future product creation. The company sells their products directly to consumers (DTC) and nationally through the global distribution retailer Sephora.

Atlanta, Georgia
Consumer Goods
Main Product:
Razors, Razor blades and accessories.