3 ways to motivate and connect employees to sustainability

Sustainability is a term used often and everywhere but not well understood by most. It is broadly applicable yet conceptually nebulous and ill-defined for the majority not steeped in climate change mitigation or corporate sustainability endeavors.

Data-led Sustainability Drives Innovation

Corporate sustainability has evolved from ambiguous goals and limited transparency to metrics-driven high-impact targets that deliver value. Today it is reported that 80% of Fortune 500 companies publish sustainability reports. Many of those industry leaders pledge ambitious goals, including achieving net carbon neutrality and becoming carbon positive. A recent study found that sustainability leaders outperform “business as usual” companies by 5% in market returns. A few companies leading the way in sustainability pave a path for others looking to extract value from their sustainability strategy.