Setting a New Baseline for Normal

The goal of carbon accounting is for businesses to adopt target reduction goals for their greenhouse gas (GHG) emissions.  We can only track what we measure.  To get to the point of setting carbon reduction goals, companies need to establish an emissions trend line. Makes sense.  A company needs to know whether its GHG emissions […]

The Up-and-Up on Natural Refrigerants

Sometimes humanity really pulls together and solves problems.  One example is the 1987 Montreal Protocol, an agreement among countries to ban ozone-hole creating refrigerants. The hole in the ozone layer of Earth’s atmosphere is now shrinking. Nations succeeding together!  Another “success story in the making” has been emerging over the last decade.  Again, it comes […]

Achieving the promise of reduce, reuse, recycle with chemical recycling

Originally published by Multibriefs on December 4, 2019 There’s no consensus yet on whether chemical recycling is the silver bullet for the growing plastic pollution problem. What is clear, however, is that a solution needs to be found — and fast. Plastic and the use of plastic are not going away anytime soon. This quintessential […]

Sustainable Acronynms Revealed

The sustainability world loves its acronyms. It rivals the best of “consultant speak” batted around on corporate engagements ranging from business strategy, process, operations to stakeholder engagement.

The Onward Journey of Corporate Sustainability

I often say Corporate Sustainability is a journey.  Yvon Chouinard, the founder of Patagonia didn’t start with a sustainable company in 1973.  He progressed to it with the realization that his company’s impact on the environment was detrimental in its pursuit of creating useful goods for individuals to enjoy.  His epiphany, that realization set his […]

Linking Purpose-Driven Leadership with Value Creation

FOUNDATIONS OF CORPORATE SUSTAINABILITY There are key foundational aspects to corporate sustainability.  The triple-bottom line philosophy is the stool on which all else stands.  The legs of that stool are to bear weight in balance:  a company is to equally emphasize in its course of operations 1) profit-making, 2) environmental pollution mitigation, and 3) societal […]

The Evolution of Corporate Sustainability

WHAT IS CORPORATE SUSTAINABILITY? In the world of sustainability, as applied to corporate industry, we’re often met with varying approaches to and different definitions of business ‘sustainability’.  Companies can view it as: a mindset (i.e., longevity of a business model), an approach (i.e., promote human productivity and satisfaction, a signal to the market or key […]

The Value-Driven Economics of Fishpeople Seafood

Kate Gaertner, the founder and managing director of TripleWin Advisory, interviewed Kipp Baratoff, co-founder and VP of Supply Chain of fishpeople seafood (headquartered in Portland, OR), in the Fall of 2018.  Fishpeople seafood is both in the business of fish and sustainability, arguably equally.  Read Kipp’s approach to building value through quality, transparency and community.  […]

Mainstreaming Sustainable Innovation

Biomimicry in Action We have all seen or experienced innovations based on the science of blending biology with technology.  Two of the best-known examples of the science of studying nature to make more effective products for man’s use include: Speedo’s sharkskin swimwear or full-body LZR suit:  proudly displayed on the svelte bodies of 2008 Olympic […]

Setting Strategy: The Role of the Board

typewriter ribbon - develop a sustainable "Corporate Strategy" - call TripleWin

The Key Function of a Corporate Board A key function of a company’s Board of Directors is to assess the future direction and set the long-term strategy of an organization. Any leadership structure should include positive, goal-oriented, and progressive voices to reach the critical business objectives of maintaining healthy profits and ensuring the longevity of […]